Purple shampoo is just that—a shampoo with purple pigments that helps to keep undertones at bay. In fact, those who’ve been jumping on the unicorn hair trend of purples and blue in their hair can also benefit from purple shampoo to help keep violet hues from fading. If your blonde or silver hair or highlights are turning dull, brassy, or streaky, purple shampoo is your answer. Use a vinegar rinse for hair as a weekly treatment to keep your blonde looking it's most vibrant. This is a purple shampoo, but specially formulated for GRAY hair, not just white/silver blonde. See the before and after shots now... We all know the benefits of purple shampoo for blonde hair, but this new formula has taken things to the next level. YES TO STRONG AND BRIGHT. Think of it as your at-home toner that helps to beat brass. The photo on the right is 3 weeks into using the Redken Graydiant Shampoo and Conditioner. Enter: Redken’s Color Extend Blondage Purple Shampoo and Conditioner. See the before and after shots now... We all know the benefits of purple shampoo for blonde hair, but this new formula has taken things to the next level. That’s where the beauty of purple shampoo comes in. This shampoo features citric acid to repair each hair from the core and pure violet (purple) pigments to remove unwanted brassiness to leave your blonde hair color cool and bright. The concept of purple shampoo might sound a little crazy to the blonde newbies, but ask any tried and true blonde and they’ll tell you it’s a must-have for keeping hair looking strong and bright. This shampoo features key ingredients citric acid to strengthen and repair blonde hair from the core and pure violet (purple) pigments to remove unwanted brassiness and leave blonde hair color cool and bright. This site is intended for US consumers. Redken Artist Jaclyn Harwood says that these undertones can also be caused by things like sun, hard water or heat styling. But the question remained: is it too good to be true? The conditioner is also a huge factor in the results; most purple shampoos are strictly shampoos, and don't really have a tinted conditioner to seal in that color. Those of us with blonde hair need purple shampoo because of how the hair is lightened in the first place. According to Redken Artist Adina Doss "When I lift a client's hair (colorist speak for lightening), there is an undertone that comes up, which I like to call 'raw blonde.' How to Use Purple Shampoo: 14 Steps (with Pictures) - wikiHow NO TO BRASS. Our picks include drugstore and luxury options. To get my clients to a richer, more quality blonde, I add a color treatment called a toner, specifically Redken's Shades EQ, to eliminate any undesired undertones, whether that color is yellow or yellow-orange or even a reddish undertone.” “Directly across from yellow is purple. We're in this together. For this reason, purple shampoo is not just for color-treated blondes. This shampoo features citric acid to repair each hair from the core and pure violet (purple) pigments to remove unwanted brassiness to leave your blonde hair color cool and bright. This toning and strengthening system will help keep your blonde brighter and healthier. "I've rocked my grey hair for a couple years now, and have tried just about every purple shampoo product on the market for eliminating yellows and warm tones in my hair. “If you think of a color wheel, as basic as it sounds, whatever color you want to cancel out is directly across from it,” Doss says. “So if you wash your hair twice a week, use the purple shampoo only once a week to keep the hair bright but not yellow.” Naturally, taking the low maintenance route on my blonde hair was showing through the warmth that was starting to take over my head where cool, grey tones once resided. Not only is my color on POINT, but my hair feels healthier, softer and more manageable!".